TOP 13 AD Vocabulary

Useful words to speak about advertising campaigns.

1. Consumer – a person who buys goods or services for their own use (споживач)
2. To go viral – to quickly become extremely popular on the Internet through social media (стати популярним в Інтернеті)
3. Junk mail – unwanted promotional leaflets and letters (спам)
4. Product placement – to advertise a product by using it as a prop in a TV show or film (Продакт плейсмент)
5. Brand loyalty – the degree to which people continue to buy from the same brand or company (лояльність до бренду)
6. Target audience – the people a company want to sell their product or service to (цільова аудиторія)
7. Brand awareness – how well people know a particular brand (впізнаваність бренду)
8. Endorsement – the fact of a famous person appearing in an advertisement saying that they use and like a product (використання зірок у рекламі)
9. Cold-calling – the activity of calling someone with the aim of selling something without them asking you to do (холодні дзвінки)
10. AIDA – abbr. Attention, Interest, Desire, Action, the objective of all advertisements (цілі рекламних кампаній)
11. Press release – something written by a company for newspapers and magazines and websites to share and publish (прес-реліз)
12. Eye-catcher – something that especially attracts one’s attention (те, що привертає увагу)
13. Word of mouth – recommendations made by individuals to other individuals about a product of service (сарафанне радіо)